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Wisefish Platform

Wisefish Platform is the foundation on which all Wisefish product lines and add-ons are built. It is a seafood-first extension of Microsoft Dynamics 365 Business Central, providing the core trade item framework, traceability engine, role centres, and base configuration that all other Wisefish modules depend on.

Every Wisefish customer starts with the Platform. It establishes the data structures, workflows and integrations that make Wisefish a purpose-built seafood ERP rather than a generic business system adapted for the industry.

With two options — Core and Enterprise — Wisefish Platform scales from companies looking for a structured, proven foundation to larger operations requiring dedicated support and advanced capabilities.

Wisefish Core

Jobs to be Done

  • Establish a single source of truth for seafood trade items, lots, and inventory across the business

  • Enable traceability from raw material receipt through to customer invoice across all product lines

  • Support Green Accounting and carbon footprint tracking as a foundation for sustainability reporting

  • Connect all Wisefish modules through a shared data layer — ensuring consistency across purchasing, sales, production and logistics

Potential Customers

  • Seafood companies

  • Businesses replacing spreadsheets or legacy systems with a structured ERP

  • Small to mid-sized operations that need a single system connecting trade, production, logistics and finance

Key Value Points

  • Full Traceability — Gain complete visibility across your operation, whether tracking a single fish, a full box, or an entire pallet. Every transaction is linked through a shared traceability layer — from raw material receipt to customer invoice — without custom development.

  • Effortless Certification Management — Maintain and manage certified products and compliance requirements with ease, directly inside Business Central.

  • Item Tracking & Recall Readiness — Quickly trace products and respond effectively to recalls when necessary. Full lot-level traceability means you always know where your product has been and where it is now.

  • Smart Cost Allocation — Know your true costs with pinpoint accuracy. Allocate expenses down to the exact sales unit — box, fish, or pallet — to maximise profitability and pricing confidence.

  • Reporting — Pre-built Power BI reports that provide valuable insights applicable across all Wisefish product lines, fostering informed decision-making with a unified reporting framework.

Key Features

  • Wisefish Trade Item framework (variable weight, lot, pallet, species attributes)

  • Stock center management

  • Origin and certifications tracking

  • Item tracking and recall analysis

  • Green Accounting (carbon footprint tracking)

  • Power BI standard reports

  • Integration APIs for external systems

Included Extensions

  • Wisefish Base Extension

  • Green Accounting

  • Wisefish Insights Connector

  • Wisefish API

Platform Enterprise

Platform Enterprise includes everything in Core and adds a higher level of service, dedicated account management, and advanced capabilities suited to larger and more complex seafood operations.

Jobs to be Done

  • All jobs from Platform Core

  • Support complex multi-entity operations with advanced cross-company data flows

  • Access dedicated Wisefish expertise for strategic planning, roadmap input and priority support

  • Scale operations confidently with an agreed service framework and faster response times

Potential Customers

  • Larger seafood companies with complex operations, multiple entities or high transaction volumes

Key Value Points

All Core value points apply, plus:

  • Dedicated Partnership — Enterprise customers receive dedicated account management, priority access to the Wisefish team and structured engagement throughout the year — not just at support moments.

  • Advanced Capabilities — Access to advanced features and integrations as they become available, with Enterprise customers prioritised in the product roadmap process.

  • Scalability by Design — Built for operations that have outgrown standard ERP setups and need a solution that grows with organisational complexity.

Key Features

All Core features, plus:

  • Dedicated account management

  • Priority support and faster SLA response times

  • Advanced service framework (structured QBRs, roadmap input sessions)

  • Access to advanced integration capabilities as roadmap items mature (e.g. Cross-Company Advanced, BC2ADSL — to be confirmed)

Note: The functional differentiation between Core and Enterprise is actively being defined. The features above marked "to be confirmed" represent capabilities under consideration for Enterprise-only access. This section should be updated as the roadmap is finalised.

Included Extensions

  • Wisefish Base Extension

  • Green Accounting

  • Wisefish Insights Connector

  • Wisefish API

Why Wisefish?

Unlike standard Business Central implementations configured for food or distribution, Wisefish Platform is designed exclusively for seafood. The trade item model, traceability architecture and sustainability framework are built around the realities of seafood operations — not adapted from another industry.

The Platform is not just a technical foundation. It is the reason that adding a new product line — whether Fishing, Processing or Farming — does not require a new system. Everything grows from the same core, ensuring data consistency, operational continuity and a lower total cost of ownership over time.