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Wisefish Purchase & Sales - Product Line

Wisefish Purchase & Sales is the all-in-one seafood trading solution built on Microsoft Dynamics 365 Business Central. Unlike generic ERP systems for food or distribution, Wisefish is purpose-built for the seafood industry, providing end-to-end control across purchase, sales, warehouse, and logistics with deep traceability, regulatory compliance, and sustainability reporting.

With two tailored options — Essentials and Advanced — Wisefish grows with your business needs, from simple fresh fish trading to global operations with advanced logistics, cold storage, and data-driven insights.

Purchase & Sales Essentials

Jobs to be Done

  • Manage straightforward purchase and sales with full traceability

  • Trade fresh fish efficiently with fast sales and purchase flows

  • Organize simple shipments, containers, and customs documentation

  • Share product and transaction details across companies

  • Meet sustainability requirements by including carbon footprint data on invoices

Potential Customers

  • Seafood traders and distributors with simple logistic needs

  • Companies buying and selling fresh or frozen fish on a daily basis

  • Businesses requiring traceability, compliance, and reporting without complex warehousing

Key Value Points

  • Seafood-Specific Traceability – Track every fish, box, or pallet across the value chain, ensuring quality and compliance.

  • Smarter Sales & Inventory Management – Allocate pallets to orders, track shelf life, and reduce waste.

  • Variable Weight Sales – Automate variable weight transactions to improve accuracy and save time.

  • Built-In Seafood Documentation – Generate freight papers, origin certificates, and compliance reports automatically.

  • Carbon Transparency – Show the carbon footprint of goods directly on invoices.

  • Reporting & Analytics – Standard Business Central analytics extended with seafood-specific KPIs for pricing, margins, and stock levels.

Key Features

  • Delivery & Receipt Agreements

  • Essential Logistics (shipments, containers, customs)

  • Cross-Company Document Sharing

  • Extended Texts for communication & labeling

  • Green Accounting (basic footprint tracking)

Included Modules

  • Trading (Part of Wisefish Base Extension)

  • Logistics (Part of Wisefish Base Extension)

  • Green Accounting

  • Trade

Included Extensions

  • Trading

  • Wisefish Base

  • Green Accounting

Purchase & Sales Advanced

Jobs to be Done

  • Handle complex trade across multiple companies and entities

  • Import and map fish auction data

  • Automate intercompany transactions with full traceability

  • Plan and consolidate transportation across road, sea, or air

  • Manage warehouse and cold storage at pallet/box level with handheld integration

  • Track true landed costs, including freight, insurance, and handling

  • Provide advanced sustainability and profitability reporting

Potential Customers

  • Trading companies with large transaction volumes

  • Businesses managing their own logistics and cold storage

  • Aquaculture and processing companies requiring advanced cost and margin control

  • Exporters that need full customs integration and collaboration with carriers

Key Value Points

  • Automated Cross-Company Trading – Share purchase and sales data between companies.

  • True Landed Cost Control – Allocate and compare transportation, insurance, and additional costs to each transaction.

  • Advanced Transportation Management – Organize, consolidate, and optimize shipments with seafood-specific logistics tools.

  • Warehouse & Cold Storage Management – Manage stock movements, external storage, and pallet-level traceability.

  • Regulatory Compliance – Full support for seafood-specific requirements including customs clearance, certifications, and reporting.

  • Advanced Carbon Accounting – Incorporate transport and production impact into footprint tracking, displayed directly on invoices.

  • Advanced Analytics – Pre-built Power BI reports for margin analysis, profitability tracking, and sales performance.

  • Seafood Differentiation – Where competitors cover food in general, Wisefish offers a solution built around seafood’s unique challenges.

Key Features

  • Import from Fish Auctions (with item mapping)

  • Cross-Company Agreements & Intercompany Documents

  • Blanket Delivery Agreements

  • Advanced Logistics (trip planning, consolidation, picking)

  • Warehouse & Cold Storage Management (pallet/box-level, handheld devices)

  • Item Charges / Cost Distribution for true landed cost

  • Tailored Power BI Reports for trading and logistics

  • Quick Trade for high-volume daily transactions

Included Modules

  • Trading

  • Trade (Part of Wisefish Base Extension)

  • Logistics (Part of Wisefish Base Extension)

  • Warehouse (Part of Wisefish Base Extension)

  • Green Accounting

Included Extensions

  • Trading

  • Wisefish Base

  • Green Accounting

Why Wisefish Purchase & Sales?

Competing solutions may offer food ERP or generic distribution functionality — but Wisefish stands out by being seafood-only:

  • Traceability as a core, not an add-on – from catch to customer

  • Regulatory compliance built-in – customs, certifications, and sustainability

  • Flexible unit handling – boxes, pallets, weight-based trades

  • Warehouse & cold storage integration – not just WMS, but seafood-tailored storage and handling

  • Advanced reporting & analytics – tailored to seafood trading, not just generic BI

  • Sustainability by design – carbon footprint tracking, ESG-ready

With Wisefish, you get more than a generic ERP — you get a solution built to handle the realities of seafood trading today and tomorrow.